Google Website Speed Test your page for better ranking.
Site speed is the most important technical aspect all site owners should focus on and improve. Google Website Speed test pages for increased ranking and user experience. By improving how fast your site loads you will help your SEO, which is awesome. But the real impact is on user experience and this is an adjacent ranking factor. You’ve heard me say before about how User Experience (UX) is a top ranking factor. Website speed is the quickest way to improve overall user experience.
User experience will increase the percentage of people that make a purchase, become a lead or take the action you want. how big of an impact is site speed? Over a decade ago Amazon did a study on site speed. They found that have a website a tenth of a second slower they lost 1% of sales. Now flip that around and that means if you improve your website speed a tenth of a second you can increase your sale 1%. By making improving your website speed by one second you can increase conversions by 11%.
User Experience
In 2017 Akamai performed a study where they looked at the overall site speed. They concluded that for every tenth of a second slower their website loaded, it lost 7% conversions on average. Furthermore in 2018 Google conducted a study where they looked at bounce rate. Their study conclude that the more people would leave after just looking at page one. This increase in bounce rate was a direct link to website speed. In conclusion the slower the website the faster the visitors would leave. Making website speed a important ranking factor.
Website Speed Tester
How does having a slow website hurt your SEO? By having a site take 3 seconds to load instead of 1 this increases your bounce rate by a third. If it takes 5 seconds to load that doubles. So having a fast website is just as important as having high quality content. Side note site performance only works in 1 direction. Google will penalize a slow site but they will not boost a fast site. This might seem unfair but it’s just how things are, in short make your website faster.
If you are looking for some free resources to check how fast your site is performing, we can help. Two great resources for you the us as a website Speed tester are Google, PageSpeed Insights and Pingdom. These tool will tell you how fast your site loads and give you tips to improve performance. If you’re thinking, how fast should my site load, a simple phoslipy is faster than it does today.
Website Speed Test Google
The basic benchmark for how faster you site should be depend on your competition and industry. Google website speed test your site to your competitors as a you show new websites a standard. Getting your site speed under three seconds is a minimal goal. Here are some tools to help improve site speed. The first is the Google amp framework that’s, a free resource. A lot of times with your clicking on news links and it takes you to another website. You’ll, see that in the URL. That’s amp and the other is quick link and that’s. This is a small piece of code that you will install on your website that will increase the speed. Chrome lab offer this and has a easy to follow guide on installing the code.
Website audit
Technical SEO audits are very important. A site audit might seem like a over complicated task but trust me it’s not that scary. I’m going to help do a site audit in under 30 minutes to help improve ranking. The only thing you will need to do this is Google. What you want to make sure is that you have a secured website for users. Furthermore by install an SSL (Secure Sockets Layer) you are ensuring that your visitors information is protected.
If you’ve properly setup your website inside of Google’s Search Console this is all you need. A website URLs have 4 http: loadings, http:, www.http:, https:, and www. https. Having your website primary url as an https shows google you have a secured site. You may not think it, but this is a simple but major change that will help. As you begin correcting one issue on your website many time you will find others.
Index Pages That Shouldn’t be Index
This is another simple change that can be made to help with site performance. Removing index non SEO pages will tell Google to not factor these pages into your Domain Authority and SEO score. Only showing the pages you are looking to rank should be index.