How do long tail keywords work?
If you’re new to SEO, you may have heard of long tail keywords but aren’t quite sure how they work. Long tail keywords are simply longer, more specific keywords that target a narrow audience. They are usually less competitive than shorter, more general keywords and can be a great way to get your website ranking higher in search results. Here’s a closer look at how long tail keywords work and how you can use them to improve your SEO.
In order to understand how long tail keywords work, one must first understand what a keyword is. A keyword is simply a word or phrase that describes the content of your article. When someone searches for a particular keyword, they are essentially telling the search engine what they are looking for. The search engine then scours the internet for articles that contain that keyword and displays them in the order of most relevant to least relevant.
Long tail keywords are simply longer and more specific versions of regular keywords. They are usually made up of 3-5 words and are much more specific than a single word keyword. For example, if someone was looking for an article about how to make a perfect scrambled egg, they might search for the long tail keyword “How to make perfect scrambled eggs without burning them”. When it comes to SEO, the long tail keyword is a lot more specific than a regular keyword. The Importance of Keywords in SEO
Keywords play a big role when it comes to SEO. Without using good keywords, your website is not going to rank well on search engines and you will be missing out on a lot of traffic. To get the right kind of traffic, you need to use keywords that are going to be relevant to your readers. It would be pointless to rank well on search engines if your website is not going to provide any value.