On page SEO checklist to rank higher in the SERPS.
What your website to rank high on search engines. Then you need to make sure you’re doing everything right when it comes to on page SEO. This means using the right keyword density. Having well-written and keyword-rich titles and meta descriptions. And making sure your website’s structure is easy for search engine bots to crawl. Let’s talk about on page SEO checklist to get you higher in the SERPS.
To help you out, we’ve put together an on page SEO checklist that covers all the bases. Inbound Marketing Checklist. A successful website is built on a foundation of good on-page SEO. This means that your website’s content must be optimized to be found and ranked by search engines. To ensure that your website is properly optimized, use this on-page SEO checklist.
To help you make sure you’re doing everything right, we’ve put together this on page SEO checklist. Follow these tips and you’ll be well on your way to getting better rankings.
1. Use the right keyword density
If you want your website to rank for a certain keyword, then you need to make sure you‘re using that keyword throughout your website, especially on your website‘s pages that you want to rank for. However, you don‘t want to overdo it and use the keyword too many times, as this will result in keyword stuffing, which is a major red flag for search engines.
The ideal keyword density is around 1–2%, which means if your website‘s page is 100 words long, you should use the keyword 1–2 times. Any more than that and you‘re at risk of keyword stuffing. Which means if your website’s page is 100 words long, you should use the keyword 1-2 times.
Any more than that and you’re at risk of keyword stuffing. Don’t be afraid to repeat keywords throughout the page. If you are using a keyword in multiple places, it is best to repeat it three times. Just don’t go overboard with repeating the same word over and over.
2. Have well-written and keyword-rich titles and meta descriptions.
The title and meta description of your website‘s pages are what show up in search engine results, so it‘s important to make sure they‘re well–written and keyword–rich.
Your title should be under 55 characters and your meta description should be under 155 characters, and both should include your target keyword. Having a well–written and keyword–rich title and meta description will help your website‘s click–through rate, which is another ranking factor for search engines.
If you want your website to be successful, you need to have well-written and keyword-rich titles and meta descriptions. This is because these are the things that tell search engines what your website is about, and they are also what show up in the search results.
Having well-written titles and meta descriptions is important because it helps to get your website ranked higher in the search results. If your title and meta description are not well written, then it is likely that people will not click on your website when they see it in the search results.
Keywords are also important for titles and meta descriptions. When you use keywords, it helps to tell the search engine what your website is about so that it can rank it appropriately. Without keywords, your website may not show up at all in the search results.
3. Make sure your website’s structure is easy for search engine bots to crawl
Search engine bots crawl websites to index them for search engines, so it‘s important to make sure your website‘s structure is easy for them to crawl. This means having a well–organized website with a sitemap and internal linking.
A well–organized website will help search engine bots index your website‘s pages properly, which will result in better rankings. A sitemap is a file that tells search engine bots what pages are on your website and how they‘re linked together. Internal linking is when you link to other pages on your website from your website‘s pages.
A website’s structure is important for two reasons: first, it makes the site easy to use for visitors; second, it makes it easy for search engine bots to “crawl” the site and index its content. Here are some tips to make sure your site’s structure is friendly to both humans and bots:
1. Use a standard hierarchy for your pages. The home page should be at the top level, with sub-pages beneath it.
2. Use descriptive names for your pages and files. This will help both visitors and bots understand what they’re looking at.
3. Use consistent URL patterns throughout your site. This will make it easier for bots to crawl your pages and find new content.
4. Include a sitemap file on your server.
Both a sitemap and internal linking can be done easily with WordPress plugins like Yoast SEO.
4. Use social media to promote your website
Social media is a great way to promote your website and its content. When you share your website‘s content on social media, make sure to use keywords and hashtags so people can find it easily. Sharing your content on social media will help increase your website’s reach and visibility, which can lead to more traffic and better rankings.
As a small business owner, you know that promoting your website is essential to growing your business. You also know that social media is a powerful tool to reach new customers. But how can you use social media to promote your website?
Here are some tips:
1. Use social media to share your website’s content. If you have a blog or an e-commerce store, share your latest posts or products on social media. Be sure to include a link back to your website.
2. Use social media ads. Facebook, Twitter, and Instagram all offer advertising options that allow you to target specific demographics with your message. These ads can be very effective in driving traffic to your website.
3. Use social media influencers. You ll need the help of a social media influencer who has a large following on Twitter, Facebook, or Instagram. Ask them to share your website s content and website link with their followers. 4. Use social media to promote your e-commerce store.
5. Make sure your website is mobile-friendly
More and more people are using their mobile devices to search the internet, so it‘s important to make sure your website is mobile–friendly. This means having a responsive design that looks good on all screen sizes. Making your website mobile-friendly will help improve your website’s user experience, which is another ranking factor for search engines.
6. Use Google Search Console to track your website’s progress
Google Search Console is a free tool from Google that lets you track your website‘s progress in Google‘s search results. It‘s a great way to see how your website is doing and to make sure there are no errors that could be holding back your website‘s rankings.
To use Google Search Console, you‘ll need to verify your website with Google. This is a simple process that you can do through your Google Analytics account. Once you‘ve verified your website, you can start tracking your website‘s progress and making sure everything is working as it should be.
7. Monitor your website’s backlinks
Backlinks are links from other websites to your website. They‘re an important ranking factor for search engines, so it‘s important to monitor your website‘s backlinks and make sure they‘re high quality.
A high–quality backlink is a link from a website that is relevant to your website and has a high domain authority. A domain authority is a score that ranges from 1 to 100 that indicates how well a website is likely to rank in search engine results.
You can check your website‘s backlinks with a tool like Moz‘s Open Site Explorer.
8. Use Google Analytics to track your website’s traffic
Google Analytics is a free tool from Google that lets you track your website‘s traffic. It‘s a great way to see how people are finding your website and what they‘re doing once they‘re there.
Google Analytics can help you track your website‘s progress and see if your SEO efforts are paying off. It can also help you spot any errors that could be holding back your website‘s traffic. To use Google Analytics, you’ll need to create a free account. Once your account is created just add a small piece of code to your website.
9. Monitor your website for broken links
Broken links are links that lead to pages that don‘t exist. They‘re bad for user experience and can hold back your website‘s rankings. To find and fix broken links, you can use a tool like Screaming Frog. Screaming Frog is a free tool that will crawl your website and find any broken links.
10. Stay up to date with Google’s algorithm changes
Google‘s algorithm is always changing, so it‘s important to stay up to date with the latest changes. Google makes hundreds of algorithm changes every year, so it‘s impossible to keep up with all of them.
However, there are some major algorithm changes that you should be aware of, such as Google‘s Penguin and Panda updates. These updates can have a big impact on your website‘s rankings, so it‘s important to stay up to date with them. You can stay up to date with Google‘s algorithm changes by following SEO news sources, such as Search Engine Land and Moz.
Following these tips will help you make sure you‘re doing everything right when it comes to on page SEO. If you‘re not sure about something, or if you need more help, there are plenty of resources available to help you, such as Google‘s Webmaster Guidelines.