What is Meta Description SEO and Why You Should Use it.

What is Meta Description SEO.

What is meta description seo to help generate better ranking. Meta Descriptions are an essential part of inbound marketing. They’re often used by search engines (like Google) to display your page’s summary for search results. They’re also viewed by many users as the only glimpse a web page. So it’s recommended that you make the most of them. Quickly explaining the content of the article.  

A meta description is an HTML element that provides a brief summary of a web page.  The purpose of this description is to entice a visitor to read further and explore the page in greater detail.   The meta description is created as part of the page’s coding. They will appear in search engine results or in a browser tab. It can also be seen on social media sites such as Facebook, Twitter and Google.

Meta descriptions are one of the most important factors that affect your ranking on search engines. If a search term is relevant to your business and website, then people are more likely to click through to visit your site. The higher up in the rankings you are, the more likely you are to get clicks from the search results. Your meta description should be between 150 and 160 characters long (around 2-3 sentences), which is approximately the same length as a tweet. For example: “Get instant credit online with Fast Payday Loans! Apply today for a personal loan with bad credit!”

This description contains keywords that match a wide range of popular search terms people use when looking for money lenders online without credit check in Singapore. It’s short, readable and likely to appeal to visitors on social media sites who want to know more about this subject.

How Does Meta Description affect your SEO?

Meta description is an important SEO tool, which enables search engine to display a short snippet of text that describes a web page. Tailor-made meta descriptions are more likely to attract more readers to your web pages. By using this technique, you can increase your click-through rate and get more visitors to your website. Below are some tips on how to write good meta descriptions: Be relevant to the webpage content.

Your meta description should be relevant to the webpage content and communicate its value proposition quickly. Also, make sure that the display title of your webpage is exactly the same as the meta description you created for it. Impress with the first sentence. The first sentence of your meta description should be very compelling and informative enough so that readers can decide whether they want to click through or not. You can also use curiosity gap strategy to create curiosity in your readers’ minds and arouse their interest in clicking through to your website.

Make sure that you include main features and benefits of the service or product in this part. Do not restrict yourself only with general facts such as name of the business, address, location, phone number etc., but rather provide them with information they will find useful and helpful when deciding whether they need the product or service you offer or not.

How to write a SEO optimized meta description?

meta description that are goodThe meta description is one of the most important on-page SEO elements you have control over. The meta description is also often shown in search results, as a snippet under your page title. This is where you should put your best foot forward in convincing searchers to click through to your site. You don’t have to be a technical expert to understand the importance of meta descriptions. All you need to know is that meta descriptions should be concise and relevant to the intent of the searcher at hand.

Do you want your blog post to get more traffic and better ranking in search engines? If you answered yes, then you need to focus on using a meta description for your blog post. Meta descriptions help search engine users decide whether or not to click on your blog post link in search results. Unfortunately, many bloggers overlook this important part of SEO optimization. Don’t be one of them! Here are three things that I believe every blogger should know about SEO meta descriptions:

1. Use Keywords

While a meta description is not the place to stuff as many keywords as possible, it is important to include the primary keyword in your post. The keyword should appear close to the beginning of the meta description so that Google will give it more weight than the rest of the description.

2. Keep It Short and Sweet

A good rule of thumb for a meta description is that it should be about 150 characters or less, including spaces and punctuation marks. The ideal length for a meta description is generally considered to be between 135-160 characters, although Google might truncate it slightly shorter than that if necessary.

3. Be Conversational

Don’t write your meta descriptions like an advertisement, even though they do show up as ads in search results. Write them like a perthat’shats having a conversation with a friend.

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So how do you write a good meta description?

Use your brand voice and tone. While you want to be conversational, it should sound like something you’d hear from your company’s representative. Naturally include your primary keywords in the meta description. Also, make sure every page on your website has a unique meta description.

Write in an active voice. A common mistake people make when writing a meta description is using passive language. If you’re thinking of writing “Our burgers are made with fresh ground beef,” don’t do it! It’s wordy, boring and doesn’t have much personality. Instead, try something like “Hand crafted daily, our juicy burgers are served on a kaiser roll with french fries.”

Keep it short and sweet! It’s tempting to add as much information into your meta description as possible, but don’t get carried away because most search engines will display only the first 160 characters or so of your text.

Make sure to proofread it! Poor spelling and grammar can send the wrong message about your company and turn visitors off from clicking through to your website.


To sum up what is meta description seo, it’s the 160 characters that Google displays under your URL in the search results. It’s your chance to entice a click. Some keyword research and testing with analytics will help you hone your description.

In conclusion the goal of meta description seo is to provide people with a relevant description of the page so they can decide whether they are interested in clicking on it. If you want to see how well you perform on meta description seo a tool I recommend is R5 Rank.

So, you have a good idea of where meta description seo sits within your overall search marketing strategy and you know what makes a strong meta description. If you didn’t already have an idea of exactly how you were going to write your meta descriptions, hopefully this article will provide some inspiration and guidance to help you out. It’s now up to you to get crafting your copy!

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