Where to use keywords for best results.
For many beginners, this is one of the most asked questions is keyword location, the same old story. Where to use keywords? There are all kinds of lists where you can find suggestions for keyword locations, but most of it doesn’t work and sometimes it’s just downright irrelevant. What I’m going to show you here is a list of places where you should most definitely use your target keywords.
Keywords are, at the same time, one of the most important and least understood elements of SEO. For a long time now, I’ve been trying to come up with the best way to explain them and how they work, especially for those that aren’t even sure what they are.
You see, keywords can be used in a variety of ways. Unfortunately, some people get it into their heads that putting keywords on their site is going to magically make them rank for things, even if they have no idea what it all means or how to do it.
What I’m going to show you here is a list of places where you should most definitely use your target keywords. These are places that are likely to have an impact on your rankings in search engines – in other words, these areas will directly influence your SEO.
The most important place to use your target keywords is in the page title. This tells search engines what your page is all about and it’s the first thing they will look at when they crawl your page. A good rule of thumb is to make sure your primary keyword(s) appear within the first 100 characters of your page title.
Using your primary keyword(s) in the page title will help to associate those terms with the page itself when people enter them into search, increasing the likelihood that your content will rank for those terms.
SEO pros also sometimes use secondary keywords in their titles if they want to rank for multiple keywords but don’t have enough content on a given page to do so. For example, if you’re writing an article about how to get a job at Google and you also want it to rank for “How To Get A Job In Tech,” you may want to use both phrases in the title.
Header Tag (H1)
The second most important spot is the header tags. Header tags are H1 through H6. These are typically used to break up the content into bite-sized chunks.
The H1 tag is by far the most important place after your title. It is the same as a newspaper title. The H1 tag is an indicator of what your page is about and it should be unique on every page. It’s also important that it’s short and sweet, so it fits into Google’s search results (which also uses other factors like title tags).
The H1 tag is a critical on-page element that should be used to tell search engines what the page is about. The H1 tag is an indicator of what your page is about and it should be unique on every page.
Google has made it clear that they expect H1s to be unique. They are not a site wide declaration of what your site is about, they are a declaration of what the specific page is about.
In fact if you have multiple H1 tags on a single page, Google makes no promises as to which one it will reward. This can be problematic for template driven sites where the H1 tag has been locked into the template and cannot be modified by the content writer.
It can also be difficult for some ecommerce sites where the product name tends to repeat itself across many pages. For example, if you have a product called “red flowers” it may appear in multiple categories and subcategories such as “gifts”, “flowers”, “cheap gifts” and “cheap flowers”.
Put keyword in the URL.
The URL or link to your page is also a key spot to “key” your keyword. With so much weight being given to backlinks, it’s a good idea to provide a link from one of your pages to another. If you’re linking from one of your pages, include the keyword in the anchor text.
Search engines look at your URL and use it as a secondary indicator of what your page is about. And since they display the URL in the search results, it gives users an idea of what the page will be about before they click.
For example, if you’re writing an article about chocolate chip cookies, you want your URL to include some form of “chocolate-chip-cookie.” It should be short, sweet and to the point. (I’ve found that a number of people will read the URL before reading anything else on the page.)
Another nice thing about keywords (besides the fact that you can rank in Google and other search engines) is that they help to attract customers. You see, if you were to use a specific phrase or keyword, then people might be more likely to buy from your site.
The URL or link to your page is also a key spot to “key” your keyword. It’s a good idea to provide a link from one of your pages to another. If you’re linking from one of your pages, include the keyword in the anchor text.
Also, make sure that these links are working properly. Many times you’ll find that there are broken links on your site. These are not only annoying, but they cause problems with search engine optimization as well.
Keyword in the content body.
The last place we’re going to talk about keywords is in the body of the content. You should use your target keyword at least once within the content.
However, using it more than a few times will probably hurt you more than help you, so don’t overdo it. Make sure that it makes sense in the context of everything. And always make sure you are writing for people first and search engines second.
The reason you want to do this is because Google will see this keyword and know that it’s relevant to search queries matching that term.
Here’s another reason you want to use your keyword in the content body. Because it can help establish what the page is about. This helps Google to understands it better.
Consider this example:
Let’s say you have a website about camping. One of your pages might be about tents. Describe all different kinds of tents, and provide some tips for pitching a tent. In this example, “tents” would be a good target keyword for this page.
One of your other pages might be about camping stoves, and discuss the different types of stoves that are available. “Camping stoves” would be a good primary keyword for this page.