Why email goes to spam and what can you do?
As the internet has become more and more popular, businesses have taken notice and begun to use automated tools to determine whether or not a message is spam. These tools look for certain patterns in a message that indicate it is likely spam, such as links that are suspicious or advertising that is unrelated to the topic of the message. This is especially true for messages that are sent through email, since many spam bots use email as their primary means of communication.
Email clients such as Outlook, Gmail and Yahoo! Mail are very good at filtering out these types of messages. In fact, Outlook has a built-in tool called Junk E-mail Filter that can help you manage your junk email. The vast majority of spam is sent through email and this medium is the most effective way to combat it. The Internet is a major source of spam. In 2002, the amount of spam in email was estimated to be approximately 50 billion messages per day. Spam email is also sent through postal mail, telephone calls, faxes and other media. Reports of spam in the U.S. alone have exceeded 500 billion messages per day in 2005 and 2006.
Using URL shortener in email
When sending out mass emails a lot of spammers use URL link shortener. Never use generic link shorteners in your emails. Many affiliate marketers use link shorteners to send their affiliate links out to their mailing list. Spam is a form of unsolicited bulk email. It is not considered malicious, but it does create a nuisance for the recipient. Spam can be annoying and frustrating for the recipient because of its large volume, content and tendency to arrive at unusual times.
The United States Federal Trade Commission (FTC) states that there are two major problems with spam. The first is junk email, which is unsolicited commercial email that is sent to many people, often without the sender having any contact information for the receiver.
The second is referred to as “phishing” and is the use of deceptive techniques for obtaining personal information such as credit card numbers, passwords and other sensitive information. Phishing is generally illegal but happens regularly nonetheless. Many other countries have similar laws protecting citizens from being subjected to spam.
Stop using images
Another reason your emails may be going to spam is because of the use of images. Many emails are sent with an image and most email systems will automatically route the image to a spam folder. Many people believe that images in emails are an effective way of getting their message across, but this is not the case.
The use of images in emails is a good way to make your email appear more appealing to the recipient, but it does not help you get in touch with your viewer. Without an image, the message will be opened and read by the recipient. If you want to get your message across, ensure that the email is in plain text format.
If there are images or graphics in the email, make sure they are not too big. Keep them consistent with the text and don’t use big fonts. The more a reader s subconscious mind can get hold of your message, the easier it will be for them to read and understand. The use of short sentences is also beneficial. It helps people to process messages quickly and makes them easier to memorise.
Missing Unsubscribe link
People often wonder why their email goes to spam when they unsubscribe from a list. The answer is that unsubscribes are not always properly processed. Email servers often leave a “Unsubscribe” link in the message, but the email server does not always remove the subscriber from its list. This leaves the email server with a surplus of subscribers and sends the email to spam.
The Unsubscribe link should be placed in the message header and the server should not leave the unsubscribe link in the body of the email. These are just a few examples but they show that there are many ways to improve your email marketing campaigns.
Domain has bad reputation
Your domain reputation plays a vital role in your email deliverability. Your domain reputation is determined by the number of complaints your customers have against you. If a lot of complaints are received from your customers, they will stop subscribing to your newsletters and start unsubscribing. Your domain reputation is determined by the number of complaints your customers have against you.