Why Learn SEO ( Search Engine Optimization)
So why would anyone want to learn seo in the first place? So just before I go into the ins and outs of the basics of seo, I just want to go in on some of the benefits of learning seo and the opportunities that are out there. People learn languages, math, history, astronomy, biology. The possibilities are literally endless!
One of the main reasons i learned seo was because i could make money online. Now i live in the tropics and it gets really cold here during the winter time. So my days are pretty brutal and when i get home, i sleep like a rock. So i figured i would put up some websites online, and the results will be as expected. The results are abysmal.
After days of trying to go online and the computer is freezing up. As i know this is not going to go on with an ongoing basis. After weeks of trial and error and nights of studying and practicing i have finally came up with a system that works. I have noticed that after a few days the computer gets a little warm but is as expected.
I just wanted to go ahead and publish this now because i know this system works. After few months I notice I get good results. As my websites start to really rise in the rankings. My expectation was that after years of practice, we should see a noticeable difference in the website. So i guess what i want to see now is just for the first few months. I just want to see a spike in income. As I see my websites rise.
Why you should learn SEO
There is an assumption out there that you need to go to school to find a good job – but there are also great options here. However, some people are suited to the environment in which there are probably more experts with social media, for example, than others.Getting a digital marketing education does not require you to go to the university or college.
Aside from that, there are great chances for you to gain experience inside an agency and get progressively more money. As your career goes on, you can eventually set up your own company. The opportunities are endless. You can build your own affiliate websites. Also you can buy and sell websites.
Now, the idea of digital marketing or search engine optimization going away any time soon is absolutely unrealistic. So this is a very, very good option for people who might not want to go the traditional college/university route. If you can master this work now, of course, you need to have hunger and enthusiasm for the business. You need to be willing to learn. You need to think outside the box.
What do you need to know:
* If you have good quality content, the search engine just will not pick it up. You have to have good, relevant content.
* The more text you have, the better it is for the engine to sift through your site. So make sure the content is related to the keywords you use.
* The closer you are to the top of the rankings, the better your chances are of getting extra traffic. There is a sweet spot where you should be.
* Keywords are really important for the engine to pick up your content. But make sure you use the right keywords. You have to use a keyword to get one percent of the traffic of using a specific phrase.
* You should have as many links as you can, with the right anchor text. There is a catch that you should have the keywords you are targeting in the link text.
* You have to have the correct meta tags for the page. There are three different tags for the page, the title tag, and the meta description.
Ok so basically the basic of search engine optimization. If you get your basics straightened out. You will be well on your way of having a great website.
Why I should learn SEO |Digital Marketing Salary
The average total compensation for a Digital Marketing Specialist with less than 1 year of experience is $41,034 (including tips, bonus, and overtime pay). On average, an early career Digital Marketing Specialist with less than four years’ experience earns an annual salary of $41,114, based on 2,793 salaries. Based on 1,099 salaries, the average pay for a mid-career Digital Marketing Specialist in the United States is $57,135.
In their late career, employees earn an average total compensation of $63,461. A Digital Marketer with at least 10 years of experience earns an average total compensation of $62,321 based on 243 salaries.
Digital Marketing Director Salary in the United States
How much does a Digital Marketing Director make in the United States? The average Digital Marketing Director salary in the United States is $162,224 as of February 26, 2021, but the range typically falls between $139,235 and $183,996. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Digital Marketing & SEO Skills
Before you can take your first steps into digital marketing and SEO their are some basics you need to master. When learning anything new it can seem like a massive mountain to climb. This is even more true in seo. However if you break it down into smaller section of marketing you’ll find you can do it. Let’s talk about the basics that all SEO specialist have to learn and why most of these will not see much change in the future.
Topic Research/Keyword Research
Keyword research is the first step in search engine optimization for any website. It involves researching common, industry-specific terms and phrases that bring traffic to search engine results pages. It is beneficial to conduct keyword research to find out what search terms users are typing in Google and other search engines. Today, keywords are increasingly focused on searcher intent as they relate to the products and services on your site.
Many aspects of keyword research include understanding your audience and their needs and desires, and then creating content that addresses these needs and desires using lots of keywords and phrases.
Before building the site architecture, the first round of keyword research should be conducted. The strategy helps simplify the user experience on a cluttered website. Using keywords can separate products that have the same functions. It can also be helpful in naming new sections or pages.
You should consider keyword research when deciding how to navigate your website, its URL naming conventions and the content of each page. If you analyze keyword trends for titles and page names on your main navigation, you will be able to determine what terms are being used to search for the products and services of your business.
It is recommended that content optimization for keywords be performed on each site at least on an annual basis. The ways that users search have evolved with changing online presences.Keyword optimization has not only evolved but has also become more specific. Users are now using the exact phrase/phrase for their queries. Hence, it is important to evolve with the times.
Search engines like for content structure to have a certain format. This makes the user experience better. U/X is a big ranking factor with Google. Google as told content creators how they are trying to show the highest quality content for searchers.
It is important to know the traffic profile of the keywords that you are optimizing for. This is a best practice for a SEO campaign. This way, you will know what visitors are looking for when they search for a particular phrase/phrase. For example, if a visitor searches for “Web Design Company” then you know what they are trying to find.
One of the best ways to do content optimization for a keyword is to go and ask the clients for their keywords and see what they have chosen to optimize for. After you have researched the ideal keywords for a web directory and the number of searches that are performed for a particular keyword on a daily basis, you can start to plan the content that you will optimize for.
Why learn SEO for the future
Most webmasters tend to create content for their web pages, rather than creating content for the search engines. For this reason, it is important to optimize for the keywords at least for the home page. It is important to optimize for each page on the site and for specific keywords/phrases on each page.
You can search for the appropriate keyword/phrase on Google and on top of it list of relevant search results. This will tell you how many searches are performed for a particular keyword/phrase. Once you know the number of searches, you can go to the keyword/phrase and optimize the content for the number of searches.
Conclusion & Overview
Why learn SEO? The answer is you can build a skill set thats is in demand. By adding the SEO skillset to your toolbox it opens up many opportunities. Marketing as changed over the last three decades, and the internet is by far the number one driver for the future. Not only does learning SEO provide a chance to land a quality paying job but, you can start you own marketing firm. The possibilities are endless so get started today. if this article help please feel free to share.