Where going to be focusing on Google because its the top search engine YouTube will be number two. Both properties are owned by google so you can see why these are 1st. and 2nd. There are other search engines like Bing, MSN, DuckDuckGo just to name a few.

But most of them take their framework and ranking factors from google, this is why we’ll focus on them. Google as number one because of the massive amount of traffic, they’ve set the standers for all content creators to follow, and so where not going to go against the grain. Most organic traffic will come from Google and doing the things Google likes will have massive payoffs. This is why SEO is important to keep in mind while in your creating stages.

First, you need to learn and understand how the search engines work and, more importantly, how the search engines make money. Creating content means your becoming a partner with search engines. So once you understand what their goals are and how their business model works you can use this to become a positive partner.

How does Google make Money? SEO important for Google.

So how does Google make money? Google has essentially become the question/answer provider for billions of peoples with millions of questions. Every single day, Google makes money when a user searches for a question, searches for a topic, searches for something and then the closest relevant answer is provided.

By answering all these inquires daily Google sells advertisement space to companies to get there product in front of people. If an Ad is shown to a user and that user click that ad Google is paid. So Google business model is driving users attention you those ads. Now this isn’t a big secret, and everyone that uses the internet knows how this works. However we as content creators have to fuel Google’s ability to provider the best answers for each quarry.

Google is a huge company that offers many different services such as Gmail, YouTube, and Google Maps. They are a powerful search engine that handles over 3.5 billion searches per day. With all of these searches, Google makes money.

Google makes money through advertising. They offer two different types of advertising- pay per click (PPC) and cost per thousand impressions (CPM). PPC is when an advertiser pays Google every time someone clicks on one of their ads. CPM is when an advertiser pays Google every time their ad is shown 1,000 times.

Advertisers want their ads to be shown to people who are interested in what they are selling. This is where SEO comes in. SEO is short for “search engine optimization.” It is the process of making your website and your content more relevant to the keywords that people are searching for.

How search engines work

Most people understand that when they use a search engine, they are looking for something specific. What they may not realize is how exactly the search engine works. In order to get the most accurate results, it is important to understand how the search engine works and how to properly utilize keywords. A search engine is a program that searches for and identifies websites that match the search engine’s criteria.

The criteria are generally based on the keywords that are typed into the search engine. The search engine will then index the websites that it finds and displays the results to the user. The results that are displayed are generally based on a number of factors, but the most important factor is the relevancy of the website to the keywords that were used.

If you have a website about cats, you want to rank for keywords like “cats,” “kittens,” and “cat food.” By optimizing your site for these keywords, you are more likely to show up in the search results when people search for these terms.

SEO is important for Google because it helps them match their users with the right websites. If Google didn’t have SEO, they would just be another search engine. But by using SEO, they are able to provide their users with the best possible results.

SEO is also important for businesses because it helps them reach their target market. By ranking for the right keywords, businesses can get their website in front of people who are interested in what they have to offer.

Relevant sites

The more relevant the website is to the keywords, the higher it will rank in the results. In order to ensure that your website is properly indexed and ranked, it is important to follow the guidelines that the search engines have set forth. These guidelines can be found in the search engine’s webmaster guidelines. By following these guidelines, you can help to ensure that your website is properly indexed and ranked.

In addition to following the guidelines, it is also important to utilize the best practices for keyword usage. This includes using the keywords in the title, in the tags, and in the content of the website. By using the keywords throughout the website, you can help to ensure that the website is properly optimized for the search engine.

By following these guidelines and utilizing the best practices, you can help to ensure that your website is properly optimized for the search engine and that you are able to attract the right kind of traffic. By attracting the right kind of traffic, you can help to increase the number of conversions that you see on your website.

Ad Space

Content Marketers are a vital part of how Google maintain their hold as the top search engine. All search engines follow this example, so after knowing this how do we take advantage of this information. There is to many searches and to many questions ask by search engines for them to fill all the answers, and this is why Content Creators are need, to fill these gaps.

When Content creators provide in-depth high quality content that Google can use, they become trusted partners. Content creators supply the content for users, Google shares that content with the relevant searches. Advertisers pay Google to show the users their ads, and google share a portion of the ad revenue to the content creators.

If Google, starts, giving rubbish results for your searches, for example, you search for how to fix a Kenmore washing machine and all of a sudden, you’re, getting how to fix a lawnmower there’s a mismatch in relevance.  You’re gonna stop using that platform which they’re gonna stop being able to display their advertising, which means they don’t make any money.

You go somewhere else and it’s game over for them.  So the primary goal of the search engines is to have the most relevant results that people love displaying at the top just below the advertisements. If Google users start having bad experiences from searching on Google, they’re gonna go find another search engine it’s that simple.

Here’s a Beginners How to do SEO.

If you’re just getting started with SEO and wondering what it’s all about, then you’ve come to the right place. This beginner’s guide to SEO will help you understand what SEO is, why it’s important, and some of the most basic yet effective SEO strategies that you can use to get started.

SEO, or “Search Engine Optimization”, is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO is important because it helps you understand your audience by targeting the right keywords. It also helps build long-term equity for your brand.

One of the most effective SEO strategies is to create high-quality content that is keyword-rich and informative. Google loves fresh, relevant content, and so do users. By creating helpful, engaging content, you’ll not only improve your SEO, but you’ll also attract more visitors to your site.

Another important SEO strategy is to make sure your site is mobile-friendly. With more and more people using smartphones and tablets to access the internet, it’s important to make sure your site is designed for mobile devices. A mobile-friendly site will load quickly and be easy to use on a small screen.

 

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How does Search Engines Operate?

So first and next thing is: how does Search Engines operate? Well, the first thing they do is build an index. It’s, essentially a database of articles and information that is stored and compare with each other. By comparing content search engines can present what they think is the most relevant answer to the users. We’ll stay with our favorite example Google. Google literally tried to understand a they try to find every single page in existent on every single website on the internet, and then they build an index. They catalog each and every one.

SEO is the process of optimizing a website for Google’s search engine. The goal of SEO is to improve the visibility of a website so that it appears higher in the search engine results pages (SERPs). SEO is important because it helps you understand your audience by targeting the right keywords. When you target the right keywords, your website will rank higher in the search engine results pages, and you will get more visitors.

SEO is also important because it helps build long-term equity for your brand. When you have a high ranking in the search engine results pages, people will trust your brand more. SEO is a long-term strategy, and it is essential for any business that wants to be visible on the internet. If you are not using SEO, you are missing out on opportunities to reach your target audience.

SEO is a complex topic, but there are many resources available to help you get started. If you want to learn more about SEO, we recommend reading The Beginner’s Guide to SEO from Moz.

Why the search engine requires SEO?

Most people understand that when they use a search engine, they are looking for something specific. What they may not realize is how exactly the search engine works. In order to get the most accurate results, it is important to understand how the search engine works and how to properly utilize keywords. A search engine is a program that searches for and identifies websites that match the search engine’s criteria.

The criteria are generally based on the keywords that are typed into the search engine. The search engine will then index the websites that it finds and displays the results to the user. The results that are displayed are generally based on a number of factors, but the most important factor is the relevancy of the website to the keywords that were used.

Keywords

The more relevant the website is to the keywords, the higher it will rank in the results. In order to ensure that your website is properly indexed and ranked, it is important to follow the guidelines that the search engines have set forth. These guidelines can be found in the search engine’s webmaster guidelines. By following these guidelines, you can help to ensure that your website is properly indexed and ranked.

In addition to following the guidelines, it is also important to utilize the best practices for keyword usage. This includes using the keywords in the title, in the tags, and in the content of the website. By using the keywords throughout the website, you can help to ensure that the website is properly optimized for the search engine.

By following these guidelines and utilizing the best practices, you can help to ensure that your website is properly optimized for the search engine and that you are able to attract the right kind of traffic. By attracting the right kind of traffic, you can help to increase the number of conversions that you see on your website.

SEO Database.

Do you remember the Dewey Decimal System at the library? So Google has digitized this process. They have essentially created a massive database if you will, of every single page or post on every single website that has ever been created.

We’re, talking, probably in the trillions of pieces of content that are all indexed. Google spiders take all of the data they read top to bottom. They try to look at the pictures with their alt text and little bits and pieces. Google’s spiders is trying to understand to contexts of the articles to know what the writer is trying to say.

Search engines all uses an algorithm to understand every page. They measure for keyword phrases in order to connect pages with readers. This is how categorizing websites and content flows from writer to readers and google gives the best possible answer.

All search engines follow this framework, so when you optimize your content for google you will be doing the same for any search engine. Now that you understand how the search engines work, how they make their money, how they build an index of every piece of content. You can arm yourself with enough understanding, and create content that google and other search engines love.

Website Engagement and (UX) User Experience.

Website engagement or user experience should be a focus point while writing content. Google tracks the engagement. If the plugin Google Analytics loaded on your website they can view the type of engagement from that data. If they visit two three four five pages on average, if they stick around on average for only a few second.

Are they on the a page for two minutes or 22 minutes. Google is  paying attention to this, they also looking at your click-through rate. All these matrix should how engage the users are and if they like the content or not. Time on page is a key factor for measuring a users experience so put your best effort into your content.

User Experience.

By having a great UX this will improve your click through rate and this also adds to the users experience. Website speed is another ranking variable, however it works different then other factors. Having a fast website doesn’t increase your ranking, but having a slow website will hurt ranking. Having a quality word press theme and few plugins will hep keep a clean fast website.

I’m trying to manipulate in a positive way the click-through rate. Because that’s, an engagement signal that will support my relevance signal from getting my keyword, research to rank better. The more engaged your audience is the more searchers will see your content, and this will start showing up in the Serp’s.

We often see search engines show other search results while a user is doing a search this is called Serp. Serp simply means (Search Engine Result Page), these are the capitalized keywords at the bottom of page one. These results are what Google believes are the most relevant sites per topic. Are you beginning to notices a pattern?

Having good engagement tells Google the user experience is high this leads to your pages ranking for more Serp keyword terms. This is the compounding effect of get high volume of traffic each month.

Creating High Quality SEO Friendly Content.

At this point we’ve talked about Keyword research, Relevance, User Experience and last now Content. Again search engines are a big Q & A catalog of information. So providing the best possible answer for each quest is how search engines want to operate.

There is also a format you want to follow when structuring the content on a page or a blog. A very simple SEO friendly way to format your article will be having H1 Heading, the H2 Heading 3, Heading. Using heading will break the content into section allowing the reader to have an easy transition with the content. Images, having images also works as Headings and can be use in a very similar way.

It is important to create high quality SEO friendly content for your website. SEO helps you understand your audience by targeting the right keywords. This is important because it helps build long–term equity for your brand. The higher your search engine ranking, the more visitors will come to your site.

Paid strategies may be more immediate, but they don’t offer the same long–term benefits as SEO. Creating high quality content is essential to any good SEO strategy. It is also important to be active on social media and to have a strong presence there. This will help you build relationships with potential customers and clients.

Quality, Quality, Quality.

When writing look at the top three sites with the keyword you’re trying to rank. You want to use as many H1, H2 headers and images as they’re using. Don’t co[y their content copy the format of the article. Keep each section a minimal of 150 words and shorter than than 300 words per section.

You need to have a flow with your writing and stay on point with what you’re trying to relay with the content. Don’t focus just on word count, yes having a very detail in-depth article is the goal, But if you can write a shorter article that answers the question google will view that the same. Keep writing and practicing you will improve over time and you will be creating high quality content on autopilot.

Google will reward you when your content actually helps them find what they’re searching for. YouTube will reward you when your videos actually help them find what they’re searching for. As you start creating more and more content Google will begin to trust your site. This will make them want to rank you higher in the searches and you will start seeing you DA ( Domain Authority) increase. More quality content equals more traffic and that’s the secret sauce.

Backlinks | Off-Page SEO.